Getting the record together: budget time

Now that I’m contemplating a self-released album or EP, I need to think about the inevitable costs.  Like any other project it’s important to think through the details because, well, that is where Devil lives.  In those details.  To help me work through this process, I’ve drawn on a great resource online for artists looking to release their own record.  Among other things, there is a link to a resource on creating a budget.

Categorically, the costs divide up into (1) music production and recording; (2) artwork and packaging; (3) marketing and promotion; and (4) “other” expenses, which include online distribution. I’ll start to work my way through these and share some of the details in upcoming posts, including any additional resources I might come across.

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Tracking your digital song files with the ISRC

I’ve embarked on a learning journey as I begin preparations for making a record.  Among the things I’m learning is the ISRC (International Standard Recording Code) is the system for royalty collection with digital song files.  The ISRC is a 12-character identifier associated with each unique song, that allows it to be traced back to the owner for royalty payments.

The code consists of a 2-digit country code, registrant code, year of reference, and designation code.  For Selkirk Range the code for the first song on the record will probably look like this:  CAX0V1600001, where “X0V” is my registrant code and identifies me as the independent artist that owns the rights to the song.  “CA” is Canada, and “16” is the year I expect to release the song (2016).  The designation code 00001 might be the first song on the record.

The owner assigns the codes to the songs and includes them with the metadata of the files as well as the master CD.  The owner also provides them to agencies that need them for tracking and paying royalties (e.g., iTunes, CD Baby, etc.).

There is no cost for obtaining an ISRC Registrant Code and it’s quick and painless. As an independent artist you will likely have to do this yourself.  Each country has its own domestic organization that administers the ISCR, and in Canada it is Connect Music Licensing.  You can learn more about Canadian ISRC administration here.

More on simplicity and songwriting

The Glenn Morrison/Islove song “Goodbye” is a current example of success through simplicity.  It contains a strong melodic hook with a compelling visual image as the centrepiece: “…and it starts to snow in the streets of Mexico.”

It’s one of those lines that I can imagine a songwriter just blurting out as they play through the chord progression and then realizing they are on to something interesting.  The winning element here is that Morrison didn’t bury that line in complexity but chose to showcase it with a catchy and infinitely repeatable melody.

The song itself is a common chord progression (Am/F/G/Am) with only the addition of the C (Am/F/C/G) to create contrast between the opening verse and the lead up into the chorus.

From a production standpoint, however, there is quite a bit going in this song.  I suppose that’s the caveat to Gary Ewer’s comments about simplicity and success.  Dressing a song up for contemporary hit radio is perhaps the producer’s art form.  The right tempo, the right drum track, the sound textures (including Morrison’s use of a sample from “Every Breath You Take”), the perfect vocal performance, etc.

Simplicity is one thing.  Making the most of the song for the intended audience, especially contemporary hit radio, can be a very complicated and delicate undertaking indeed.

Capital City Records in Edmonton

This is a great initiative to support local talent in Edmonton.  The Edmonton Public Library has launched a program called Capital City Records to establish a public digital space to celebrate the local music scene and its history.

Anyone can stream the albums but if you have an EPL library card you can also download the tracks.

They plan to add 100 albums per year, with the call for the next round of submissions coming up this Fall.

Musical Simplicity and Success Often Go Hand In Hand

Gary Ewer’s blog is a great resource for songwriters. Among other things, he offers these important reminders about keeping things simple.

garyewer's avatarThe Essential Secrets of Songwriting Blog

How to Harmonize a Melody eBook - Gary Ewer

Cold War Kids - FirstIt’s a common error to think that imaginative music comes from musical complexity. The thought is that if you write music that uses intricate chord progressions, elaborately entangled melodies, all partnered with bewildering lyrics, you’ve got something that should stimulate the imagination of the listener.

But usually, that kind of music just ends up confusing the listener, boring them, and ensuring that they won’t bother listening again.

In fact, simplicity is the most valuable quality of good songwriting. Simplicity, in this context, simply means that the listener can hear and understand each element of a song. What generally stimulates the imagination and stirs the interest of the listener is how those elements all connect.

American indie rock band Cold War Kids’ latest album, “Hold My Home,” is a great album for demonstrating the notion of creating music that easily grabs listener interest by layering elements that are clean, clear and transparent.

Considering their song…

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Is it time to make a record?

Slowly but surely I’m starting to take steps toward making a record.  As an independent artist it is a significant investment of time and energy but my aim is to think about it as a creative act while approaching it with a business-like frame of mind.  A platinum selling record isn’t the goal obviously, but a decent return on the investment through modest but steady record sales supported by a smart might be within reach.

Most important, however, is to approach this as a learning opportunity that brings together the creative and business sides of the music industry as it is today (i.e., complicated!), and to use this initiative as a way to connect to other people and make it a rich social experience that contains its own rewards.

Taking that lead, I’ve started doing my homework to figure out the “unknown unknowns” as it were.  Cameron Mizell’s four-part series “Introduction to the Self-released Album” on Musicianwages.com has been a great starting point to gain some awareness of the various things involved in this process.  It’s recommended reading for anyone taking this route as an independent.

Starlight by Trevor Leyenhorst

Wonderful support in Okotoks.

Okotoks is a pretty little town just south of Calgary with a lovely main street and Art Gallery located in the old railway station where they are hosting a weekly Art on the Lawn event each Thursday.

Last week I had the pleasure of performing at the event where I met Allan Boss is with Culture & Historical Services for Okotoks and his team Andrea and Nicola.  Allan and his team do a wonderful job putting on this event and creating an opportunity for local artisans and musicians to be seen and heard.

I had the pleasure of meeting Allan last year at the Summer Saturdays event in Okotoks when I performed a few songs on stage during a beautiful morning at the market.  Allan is a great supporter of local artists and I am grateful for his energy and enthusiasm for events like these.  And he’s written some cool kids songs too!