Slowly but surely I’m starting to take steps toward making a record. As an independent artist it is a significant investment of time and energy but my aim is to think about it as a creative act while approaching it with a business-like frame of mind. A platinum selling record isn’t the goal obviously, but a decent return on the investment through modest but steady record sales supported by a smart might be within reach.
Most important, however, is to approach this as a learning opportunity that brings together the creative and business sides of the music industry as it is today (i.e., complicated!), and to use this initiative as a way to connect to other people and make it a rich social experience that contains its own rewards.
Taking that lead, I’ve started doing my homework to figure out the “unknown unknowns” as it were. Cameron Mizell’s four-part series “Introduction to the Self-released Album” on Musicianwages.com has been a great starting point to gain some awareness of the various things involved in this process. It’s recommended reading for anyone taking this route as an independent.