SAC Challenge Week 3: Writing for Advertising

This week’s challenge comes from Heather Gardner, Music Supervisor for Vapour Music.  She wants us to write a 60 second spot that “captures the spirit of a child.”  She cautions us that it shouldn’t be emotional or “heart-stringy” but instead fun and quirky.  “Purely fun” is the exact phrase.  The lyrics need to speak to childhood (in a fun way).

A number of reference tracks are provided, including The White Stripes “We Are Gonna Be Friends“, “Mushaboom” by Feist, and Karen O’s “Where the Wild Things Are.”

We’ll also need to be able to slice the song into 15/30/60 second cutdowns.

This is a good challenge and I think I get the gist of it, having listened to the reference tracks.  My first impulse is to go minimalist, with a Jack Johnson vibe.  I have a riff and a few lyrics for a song about “hats”.  Yep, headgear.  Let’s see what happens.

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