This week’s challenge comes from Heather Gardner, Music Supervisor for Vapour Music. She wants us to write a 60 second spot that “captures the spirit of a child.” She cautions us that it shouldn’t be emotional or “heart-stringy” but instead fun and quirky. “Purely fun” is the exact phrase. The lyrics need to speak to childhood (in a fun way).
We’ll also need to be able to slice the song into 15/30/60 second cutdowns.
This is a good challenge and I think I get the gist of it, having listened to the reference tracks. My first impulse is to go minimalist, with a Jack Johnson vibe. I have a riff and a few lyrics for a song about “hats”. Yep, headgear. Let’s see what happens.